Odd-even retail price endings ; their effects on value determination, product perception, and buying propensities.

Bibliographic Details

Main Author:	Georgoff, David M.
Format:	Book
Language:	English
Published:	East Lansing : Bureau of Business and Economic Research, Division of Research, Graduate School of Business Administration, Michigan State University, 1972.
Series:	MSU business studies.
Subjects:	Consumers' preferences. Prices. Motivation research (Marketing)