Odd-even retail price endings ; their effects on value determination, product perception, and buying propensities.

Bibliographic Details
Main Author: Georgoff, David M.
Format: Book
Language:English
Published: East Lansing : Bureau of Business and Economic Research, Division of Research, Graduate School of Business Administration, Michigan State University, 1972.
Series:MSU business studies.
Subjects:

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Call Number: HF5415.3 .G4
 
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