Marketing decision making : concepts and strategy /

Bibliographic Details
Main Author:	Cravens, David W.
Other Authors:	Hills, Gerald E., Woodruff, Robert B.
Format:	Book
Language:	English
Published:	Homewood, Illinois : Richard D. Irwin, 1976.
Subjects:	Marketing. Marketing > Decision making. Marketing > Management.

by Cravens, David W.
Published 1980

Book