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Marketing decision making : concepts and strategy /

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Hills, Gerald E., Woodruff, Robert B.
Format: Book
Language:English
Published: Homewood, Illinois : Richard D. Irwin, 1976.
Subjects:
Marketing.
Marketing > Decision making.
Marketing > Management.

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Call Number: HF5415.125 .C7
 
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