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Marketing decision making : concepts and strategy /

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Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Hills, Gerald E., Woodruff, Robert B.
Format: Book
Language:English
Published: Homewood, Illinois : Richard D. Irwin, 1976.
Subjects:
Marketing.
Marketing > Decision making.
Marketing > Management.
Description
Physical Description:xviii, 781 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0256017999