How to conduct a psychographics study /

Bibliographic Details

Main Author:	Pierce, Richard
Corporate Author:	Bank Marketing Association (U.S.)
Other Authors:	Sorkin, Allen I.
Format:	Book
Language:	English
Published:	Chicago, Ill. : Bank Marketing Association, [1972]
Series:	Bank Marketing Association research publication.
Subjects:	Bank marketing. Motivation research (Marketing) Market segmentation.