Cover Image

Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium /

Bibliographic Details
Other Authors: Andreasen, Alan R., 1934-, Sudman, Seymour
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1976]
Subjects:
Marketing > Congresses.
Marketing > Social aspects > Congresses.
Diffusion of innovations > Congresses.
Description
Item Description:"The papers in this volume were presented at the ninth Paul D. Converse symposium held at the University of Illinois, May 16-17, 1975."
Physical Description:ix, 161 pages ; 23 cm.
Bibliography:Bibliography: pages 145-161.
ISBN:0877570736