Public policy and marketing thought : proceedings from the ninth Paul D. Converse symposium /

Bibliographic Details
Other Authors:	Andreasen, Alan R., 1934-, Sudman, Seymour
Format:	Book
Language:	English
Published:	Chicago : American Marketing Association, [1976]
Subjects:	Marketing > Congresses. Marketing > Social aspects > Congresses. Diffusion of innovations > Congresses.

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