Cover Image

Strategies in broadcast and cable promotion : commercial television, radio, cable, pay-television, public television /

Bibliographic Details
Other Authors: Eastman, Susan Tyler, Klein, Robert A., 1928-
Format: Book
Language:English
Published: Belmont, Calif. : Wadsworth Pub. Co., [1982]
Series:Wadsworth series in mass communication.
Subjects:
Television broadcasting > Marketing.
Radio broadcasting > Marketing.
Cable television > Marketing.
Description
Item Description:Includes index.
Physical Description:xi, 355 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 333-344.
ISBN:053401156X :