Strategies in broadcast and cable promotion : commercial television, radio, cable, pay-television, public television /

Bibliographic Details
Other Authors:	Eastman, Susan Tyler, Klein, Robert A., 1928-
Format:	Book
Language:	English
Published:	Belmont, Calif. : Wadsworth Pub. Co., [1982]
Series:	Wadsworth series in mass communication.
Subjects:	Television broadcasting > Marketing. Radio broadcasting > Marketing. Cable television > Marketing.

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