Kirpalani, V. H., & Shapiro, S. J. (1979). Marketing effectiveness: Insights from accounting and finance : an annotated bibliography, 1960-1977. American Marketing Association.
Chicago Style (17th ed.) CitationKirpalani, V. H., and Stanley J. Shapiro. Marketing Effectiveness: Insights from Accounting and Finance : An Annotated Bibliography, 1960-1977. Chicago: American Marketing Association, 1979.
MLA (9th ed.) CitationKirpalani, V. H., and Stanley J. Shapiro. Marketing Effectiveness: Insights from Accounting and Finance : An Annotated Bibliography, 1960-1977. American Marketing Association, 1979.
Warning: These citations may not always be 100% accurate.