Marketing effectiveness : insights from accounting and finance : an annotated bibliography, 1960-1977 /

Bibliographic Details
Main Author:	Kirpalani, V. H. (Vishnu H.), 1928-
Other Authors:	Shapiro, Stanley J.
Format:	Book
Language:	English
Published:	Chicago : American Marketing Association, [1979]
Series:	Bibliography series (American Marketing Association) ; no. 33.
Subjects:	Marketing > Management > Bibliography. Marketing > Costs > Bibliography.

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