APA (7th ed.) Citation

Bellenger, D., Bernhardt, K. L., & Goldstucker, J. L. (1976). Qualitative research in marketing. American Marketing Association.

Chicago Style (17th ed.) Citation

Bellenger, Danny, Kenneth L. Bernhardt, and Jac L. Goldstucker. Qualitative Research in Marketing. Chicago: American Marketing Association, 1976.

MLA (9th ed.) Citation

Bellenger, Danny, et al. Qualitative Research in Marketing. American Marketing Association, 1976.