Qualitative research in marketing /

Bibliographic Details

Main Author:	Bellenger, Danny
Other Authors:	Bernhardt, Kenneth L., 1944-, Goldstucker, Jac L.
Format:	Book
Language:	English
Published:	Chicago : American Marketing Association, [1976]
Series:	Monographs series (American Marketing Association) ; 3.
Subjects:	Marketing research.