Cover Image

Research frontiers in marketing : dialogues and directions : 1978 educators conference proceedings /

Bibliographic Details
Other Authors: Jain, Subhash C., 1942-
Format: Book
Language:English
Published: Chicago : American Marketing Association, [1978]
Series:Series (American Marketing Association) ; no. 43.
Subjects:
Marketing research > United States > Congresses.
Description
Physical Description:xi, 443 pages : illustrations ; 28 cm.
Bibliography:Includes bibliographies and index.
ISBN:0877571090