Research frontiers in marketing : dialogues and directions : 1978 educators conference proceedings /

Bibliographic Details
Other Authors:	Jain, Subhash C., 1942-
Format:	Book
Language:	English
Published:	Chicago : American Marketing Association, [1978]
Series:	Series (American Marketing Association) ; no. 43.
Subjects:	Marketing research > United States > Congresses.

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