Marketing public transportation : policies, strategies and research needs for the 1980's /

Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Robinson, Richard K. (Richard Kent), 1946-, Lovelock, Christopher H.
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1981]
Series:Proceedings series (American Marketing Association)
Subjects:
Description
Item Description:Proceedings of a workshop held in Boston, April 26-27, 1979.
Physical Description:x, 104 pages ; 23 cm.
Bibliography:Includes bibliographies.
ISBN:0877571392