Marketing public transportation : policies, strategies and research needs for the 1980's /

Bibliographic Details
Corporate Author:	American Marketing Association
Other Authors:	Robinson, Richard K. (Richard Kent), 1946-, Lovelock, Christopher H.
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, [1981]
Series:	Proceedings series (American Marketing Association)
Subjects:	Urban transportation > Marketing. Local transit > Marketing.

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