American Marketing Association, Robinson, R. K., & Lovelock, C. H. (1981). Marketing public transportation: Policies, strategies and research needs for the 1980's. American Marketing Association.
Chicago Style (17th ed.) CitationAmerican Marketing Association, Richard K. Robinson, and Christopher H. Lovelock. Marketing Public Transportation: Policies, Strategies and Research Needs for the 1980's. Chicago, Ill.: American Marketing Association, 1981.
MLA (9th ed.) CitationAmerican Marketing Association, et al. Marketing Public Transportation: Policies, Strategies and Research Needs for the 1980's. American Marketing Association, 1981.
Warning: These citations may not always be 100% accurate.