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The Marketing of information services : proceedings of a seminar held by the Aslib Information Industry Group on 11 May 1977 /

Conference report on the marketing of information services - discusses the indentification of information needs, pricing, advertising, promotion, etc. List of participants. Conference held in london 1977 may 11.

Bibliographic Details
Corporate Author: Aslib. Information Industry Group
Other Authors: Raffin, Margaret R.
Format: Government Document Book
Language:English
Published: London : Aslib, 1978.
Subjects:
Information services > Marketing > Congresses.
Information services industry > Congresses.
Services d'information > Marketing > Congrès.
Services d'information > Commercialisation > Congrès.
Services d'information > Industrie > Congrès.
Information services industry.
Information services > Marketing.
marketing.
information service.
information needs.
pricing.
advertising.
service d'information.
besoins d'information.
fixation du prix.
réclame.
mercadotecnia.
servicio de información.
necesidades de información.
fijación del precio.
propaganda.
Information services > Marketing > Congresses
Information services industry > Congresses
Conference papers and proceedings.
proceedings.
list of participants.
rapport de réunion.
liste de participants.
informe de reunión.
lista de participantes.

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