Advertising : its role in modern marketing /
| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hinsdale, Ill. :
Dryden Press,
[1978]
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| Edition: | 4th ed. |
| Series: | Dryden Press series in marketing.
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| Subjects: |
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