Advertising : its role in modern marketing /

Bibliographic Details

Main Author:	Dunn, S. Watson (Samuel Watson), 1918-1997
Other Authors:	Barban, Arnold M.
Format:	Book
Language:	English
Published:	Hinsdale, Ill. : Dryden Press, [1978]
Edition:	4th ed.
Series:	Dryden Press series in marketing.
Subjects:	Advertising.