APA (7th ed.) Citation

Forman, L. W., & Bailey, E. L. (1969). The role and organization of marketing research: A survey. The Conference Board.

Chicago Style (17th ed.) Citation

Forman, Lewis W., and Earl L. Bailey. The Role and Organization of Marketing Research: A Survey. [New York]: The Conference Board, 1969.

MLA (9th ed.) Citation

Forman, Lewis W., and Earl L. Bailey. The Role and Organization of Marketing Research: A Survey. The Conference Board, 1969.