Advertising, sales promotion, and public relations: organizational alternatives. : A survey /

Bibliographic Details

Main Author:	Hurwood, David L., 1922-
Other Authors:	Bailey, Earl L., 1924-2003
Format:	Book
Language:	English
Published:	[New York] : Conference Board, [1968]
Series:	Experiences in marketing management ; no. 16.
Subjects:	Advertising. Sales promotion. Public relations.