Marketing research, its function, scope, and method /

Bibliographic Details

Main Author:	Phelps, Dudley Maynard, 1897-
Format:	Book
Language:	English
Published:	Ann Arbor : University of Michigan, School of business administration, Bureau of business research, 1937.
Series:	Michigan business studies ; v. 8, no. 2.
Subjects:	Marketing.