Readings in marketing /

Bibliographic Details

Main Author:	McNair, Malcolm P. (Malcolm Perrine), 1894-1985
Other Authors:	Hansen, Harry L., 1911-1992
Format:	Book
Language:	English
Published:	New York : McGraw-Hill, 1956.
Edition:	2d ed.
Series:	Harvard Business School case books.
Subjects:	Marketing.