APA (7th ed.) Citation

Frey, A. W. (1956). The effective marketing mix: Programming for optimum results. Amos Tuck School of Business Administration.

Chicago Style (17th ed.) Citation

Frey, Albert Wesley. The Effective Marketing Mix: Programming for Optimum Results. [Hanover, N.H.]: Amos Tuck School of Business Administration, 1956.

MLA (9th ed.) Citation

Frey, Albert Wesley. The Effective Marketing Mix: Programming for Optimum Results. Amos Tuck School of Business Administration, 1956.

Warning: These citations may not always be 100% accurate.