Cover Image

The industrial buying decision: implications for the sales approach in industrial marketing /

Bibliographic Details
Main Author: Brand, Gordon T.
Corporate Authors: Institute of Marketing, Industrial Marketing Research, ltd
Format: Book
Language:English
Published: New York : Wiley, [1973]
Subjects:
Industrial procurement.
Marketing > Management.
Description
Item Description:"A Halsted Press book."
Report of research conducted by the Institute of Marketing and Industrial Marketing Research, ltd.
Physical Description:134 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages [127]-128.
ISBN:0470097051