Market segmentation /

Bibliographic Details

Main Author:	Frank, Ronald Edward, 1933-
Other Authors:	Massey, William F., Wind, Yoram
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1972]
Series:	Prentice-Hall international series in management.
Subjects:	Marketing research. Marketing.