Cover Image

Readings in marketing /

Show other versions (1)
Bibliographic Details
Main Author: Dirksen, Charles J.
Other Authors: Kroeger, Arthur, 1908-1998, Lockley, Lawrence Campbell, 1899-
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1968.
Edition:Rev. ed.
Subjects:
Marketing.
Description
Physical Description:xiv, 673 pages : illustrations, maps. ; 23 cm.
Bibliography:Includes bibliographies.