Readings in marketing /

Bibliographic Details

Main Author:	Dirksen, Charles J.
Other Authors:	Kroeger, Arthur, 1908-1998, Lockley, Lawrence Campbell, 1899-
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1968.
Edition:	Rev. ed.
Subjects:	Marketing.