APA (7th ed.) Citation

Dirksen, C. J., Kroeger, A., & Lockley, L. C. (1968). Readings in marketing (Rev. ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

Dirksen, Charles J., Arthur Kroeger, and Lawrence Campbell Lockley. Readings in Marketing. Rev. ed. Homewood, Ill.: R.D. Irwin, 1968.

MLA (9th ed.) Citation

Dirksen, Charles J., et al. Readings in Marketing. Rev. ed. R.D. Irwin, 1968.