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A theory of distribution channel structure /

Bibliographic Details
Main Author: Bucklin, Louis P.
Corporate Author: University of California, Berkeley. Graduate School of Business Administration
Format: Book
Language:English
Published: [Berkeley] : [University of California] Institute of Business and Economic Research, [1966]
Series:Publications of the Institute of Business and Economic Research, University of California.
Subjects:
Marketing.
Description
Item Description:Publication of the Institute of Business and Economic Research, University of California.
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
Physical Description:xii, 108 pages : illustrations
Bibliography:Bibliography; pages 104-106.