A theory of distribution channel structure /

Bibliographic Details

Main Author:	Bucklin, Louis P.
Corporate Author:	University of California, Berkeley. Graduate School of Business Administration
Format:	Book
Language:	English
Published:	[Berkeley] : [University of California] Institute of Business and Economic Research, [1966]
Series:	Publications of the Institute of Business and Economic Research, University of California.
Subjects:	Marketing.