Symposium on measurement of consumer wants ; presented at the fifty-fourth annual meeting, American Society for Testing Materials, Atlantic City, N. J., June 21, 1951.

Bibliographic Details

Corporate Author:	American Society for Testing Materials
Format:	Book
Language:	English
Published:	Philadelphia, [publisher not identified] ; [1952]
Series:	ASTM special technical publication ; no. 117.
Subjects:	Market surveys. Consumers. Interviewing.