APA (7th ed.) Citation

Alderson, W. (1957). Marketing behavior and executive action: A functionalist approach to marketing theory. R. D.Irwin.

Chicago Style (17th ed.) Citation

Alderson, Wroe. Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory. Homewood, Ill.: R. D.Irwin, 1957.

MLA (9th ed.) Citation

Alderson, Wroe. Marketing Behavior and Executive Action: A Functionalist Approach to Marketing Theory. R. D.Irwin, 1957.

Warning: These citations may not always be 100% accurate.