Political advertising : voter reaction to televised political commercials /

Bibliographic Details

Main Author:	Patterson, Thomas E.
Other Authors:	McClure, Robert D.
Format:	Book
Language:	English
Published:	Princeton, N.J. : [Citizens' Research Foundation], [1973]
Series:	Study (Citizens' Research Foundation) ; no. 23.
Subjects:	Television in politics. Advertising, Political.