Cover Image

Consumer decision processes ; marketing and advertising implications /

Bibliographic Details
Main Author: Nicosia, Francesco M.
Corporate Authors: California. University. School of Business Administration, California. University. Survey Research Center
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1966]
Series:Prentice-Hall behavioral sciences in business series.
Prentice-Hall international series in management.
Subjects:
Consumers.
Consumption (Economics)
Description
Item Description:"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
Physical Description:xviii, 284 pages : illustrations ; 24 cm.
Bibliography:Bibliography: pages 247-272.