Consumer decision processes ; marketing and advertising implications /

Bibliographic Details

Main Author:	Nicosia, Francesco M.
Corporate Authors:	California. University. School of Business Administration, California. University. Survey Research Center
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1966]
Series:	Prentice-Hall behavioral sciences in business series. Prentice-Hall international series in management.
Subjects:	Consumers. Consumption (Economics)