Consumer behavior and marketing management /

Bibliographic Details
Main Author:	Myers, James H.
Other Authors:	Reynolds, William H.
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin, [1967]
Subjects:	Motivation research (Marketing) Marketing > Management.

Description
Physical Description:	x, 336 pages ; 21 cm.
Bibliography:	Bibliography: pages 315-330.