APA (7th ed.) Citation

Myers, J. H., & Reynolds, W. H. (1967). Consumer behavior and marketing management. Houghton Mifflin.

Chicago Style (17th ed.) Citation

Myers, James H., and William H. Reynolds. Consumer Behavior and Marketing Management. Boston: Houghton Mifflin, 1967.

MLA (9th ed.) Citation

Myers, James H., and William H. Reynolds. Consumer Behavior and Marketing Management. Houghton Mifflin, 1967.