Consumer behavior ; contemporary research in action /

Bibliographic Details

Main Author:	Holloway, Robert J.
Other Authors:	Mittelstaedt, Robert A., 1932-, Venkatesan, M., 1936-
Format:	Book
Language:	English
Published:	Boston : Houghton Mifflin, [1970]
Subjects:	Consumers. Motivation research (Marketing)