Defining and measuring radio audiences ; a survey guide for radio stations.
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pullman,
[publisher not identified] ;
1949.
|
| Series: | Bulletin (Washington State University. Bureau of Economic and Business Research) ;
no. 10. |
| Subjects: |
| Item Description: | "Part IV: A case study in small station listener research; the KWSC listener opinion poll" (35 pages) in pocket. |
|---|---|
| Physical Description: | vii, 40 pages ; 23 cm. |
| Bibliography: | Bibliography: pages 38-40. |