Consumer image and attitude /

Bibliographic Details

Main Author:	Myers, John G.
Corporate Author:	University of California, Berkeley. Graduate School of Business Administration
Format:	Book
Language:	English
Published:	[Berkeley, Calif.] : Institute of Business and Economic Research, [1968]
Series:	Publications of the Institute of Business and Economic Research, University of California. IBER special publications.
Subjects:	Consumers.