Cover Image

An introduction to marketing experimentation: methods, applications, and problems /

Bibliographic Details
Main Author: Venkatesan, M., 1936-
Other Authors: Holloway, Robert J.
Format: Book
Language:English
Published: New York : Free Press, [1971]
Subjects:
Marketing research.
Description
Physical Description:141 pages : illustrations ; 28 cm.
Bibliography:Bibliography: pages 139-141.