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An introduction to marketing experimentation: methods, applications, and problems /

Bibliographic Details
Main Author: Venkatesan, M., 1936-
Other Authors: Holloway, Robert J.
Format: Book
Language:English
Published: New York : Free Press, [1971]
Subjects:
Marketing research.

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Call Number: HF5415.2 .V45
 
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HF5415.2 .V45 Available