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Perspectives for research in marketing : seven essays /

Bibliographic Details
Main Author: Revzan, David A. (David Allen), 1909-1988
Corporate Author: University of California, Berkeley. Graduate School of Business Administration
Format: Book
Language:English
Published: [Berkeley] : Institute of Business and Economic Research [University of California], [1965]
Series:Publications of the Institute of Business and Economic Research, University of California.
IBER special publications.
Subjects:
Marketing research.
Description
Item Description:At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
"A Chronological list of publications by David A. Revzan": pages 147-151.
Physical Description:155 pages ; 23 cm.
Bibliography:Includes bibliographies.