Perspectives for research in marketing : seven essays /

Bibliographic Details

Main Author:	Revzan, David A. (David Allen), 1909-1988
Corporate Author:	University of California, Berkeley. Graduate School of Business Administration
Format:	Book
Language:	English
Published:	[Berkeley] : Institute of Business and Economic Research [University of California], [1965]
Series:	Publications of the Institute of Business and Economic Research, University of California. IBER special publications.
Subjects:	Marketing research.