APA (7th ed.) Citation

Revzan, D. A. (1965). Perspectives for research in marketing: Seven essays. Institute of Business and Economic Research [University of California].

Chicago Style (17th ed.) Citation

Revzan, David A. Perspectives for Research in Marketing: Seven Essays. [Berkeley]: Institute of Business and Economic Research [University of California], 1965.

MLA (9th ed.) Citation

Revzan, David A. Perspectives for Research in Marketing: Seven Essays. Institute of Business and Economic Research [University of California], 1965.