Product management ; selected readings (1960-69) /

Bibliographic Details

Main Author:	Phelps, Dudley Maynard, 1897-
Corporate Author:	American Marketing Association
Format:	Book
Language:	English
Published:	Homewood, Ill. : R.D. Irwin, 1970.
Series:	AMA reprint series.
Subjects:	Product management.